How to Promote a Marketplace Before Launch and Why It’s Worth Doing


Penetrating the online market can be challenging. But there’s always a way to distinguish yourself from competitors! If you’re starting up a marketplace and want to know how to promote your platform before it launches, look no further: we’ve got you covered in this article.

We’ll teach you effective methods that have proved successful for top-rated marketplaces all around the world.

Approach #1. Use the power of SMM

When it comes to a social media marketing or SMM, you definitely have a lot of options when it comes to reaching out to your target market. There is no better time than now when you can witness the power of this tool in growing your business exponentially.

Another way to use SMM for your business is to communicate with your target audience. When you study your potential customers on social media, you can figure out their needs better by knowing what they like or dislike. If you take the time to do this thoroughly, it may even give you ideas about how you can present yourself and your online presence more effectively.

It’s a good idea to begin by writing down the words people use when discussing their needs and desires. From there, you can offer them precisely what they require; namely, innovative solutions that meet their problems head-on.

You can obtain this market intelligence by communicating with your target audience and familiarizing yourself with them. This will help you begin promoting your company. Upon closer inspection of the marketplace, you will be able to understand if people like the idea behind it.

Another way to give your new business a little leg up on the competition before its launch is to create social media pages on sites like Facebook and Twitter to help build awareness and increase interest. It can be as easy as putting some short descriptions about products or products you plan to carry (if selling an eCommerce site) on your social media feeds and see what kind of reaction you get from those who may potentially be interested in those products.

This can help you better define the preferences of your potential customers if creating an eCommerce site and also helps better assist you in reaching out to vendors if starting a multi-vendor marketplace so everyone can find one another and do more business together.

Approach #2. Look for potential customers on existing platforms

If you have no idea where to find your first users, look around and think whether you can attract customers from other platforms, no matter if they’re online or offline. An example of this is Airbnb who contacted their first potential users via Craigslist.

You can also promote your e-commerce store or marketplace at offline meetings, just like Tinder did. For example, Tinder co-founder Whitney Wolfe would organize meetings with local college students and present them with the app. Also, she asked every visitor who came to the meetings to sign up - which is how Tinder managed to acquire their first 15,000 users.

Approach #3. Create a landing page

A landing page is a standalone page that your visitors can view whenever they want. This places it squarely between your advertisements and the sales pages on your website/blog - yet rather than being converted into sales, you're already trying to convert these visitors into customers: people who hand over their email address in exchange for something useful.

To encourage users to leave their emails, you have to offer them something. As a rule, upcoming eCommerce stores and marked places give incentives. For example, Creative Market, an online marketplace that sells design assets, gave $4 credit when the market has launched.

Landing pages are another useful tool for better understanding your target audience. These unsophisticated web pages help you narrow down your target market by discovering valuable information about their subscribers. For example, once a landing page is set up, you can use Google Analytics to analyze traffic on the landing page and determine what devices customers use, how often they visit the site, and how long they stay there. You can also include a cookie policy that gives you insight into your visitors’ age, gender, and location. This valuable data helps entrepreneurs like yourself learn more about potential customers that might seem elusive otherwise.

Approach #4. Take advantage of email marketing

 If you have a list of potential users’ emails, you can use email marketing to its fullest! So, how do you find these potentials?

 First, do a Google search for whether the site has an About page. If there is no About page then check out what other sites they have that might contain an email address or contact form. You don’t want to post any personal information about your stranger but research what you can from online sources. Once you have this information, begin sending emails to these individuals and be sure to keep it professional and less frequent so as not to appear too invasive or provocative.

Approach #5. Create a sneak peek video

The videos are great. Videos are cool. Videos rock! Indeed, HubSpot found that around 54% of viewers would rather watch a short video about a product than read an article about it - and we can see why because videos rock as the saying goes.

It’s no secret that video content is especially effective in grabbing attention. Still, marketing has never been one of your strengths. Let's face it: you know better than anyone that starting a conversation with potential customers who aren't familiar with you can be tricky!

You've always preferred to make something awesome instead of talking about what makes it awesome. But the truth is you're choosing the much harder path. Time for facts though - people buy products because they like them; they don’t buy products because they like the creator - the opposite much more often applies.

Wrapping up

Don't underestimate the significance of launching pre-market before opening your business. Take advantage of a pre-launch marketing campaign and introduce potential customers to your project for it to form into a viable venture.